Designing the Perfect Fruit

Designing the Perfect Fruit

I’m really looking forward to this series on Design Decoded:

We’ll look at decades of experimentation in plant genetics geared toward improving the user interface of the mandarin; the novelty of marketing fresh fruits and vegetables; the rise, fall, and comeback of graphic design in the produce aisle; and growers’ ongoing battle to keep bees from trespassing and pollinating their seedless crops. Nature may be the original designer, but much human ingenuity is responsible for optimizing the mandarin.

I’ve got something rolling around in my head about this idea of ‘human ingenuity’ and the foods we eat, maybe this series will help crystallize it for me.

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