How Vitamix Sells Pricey Blenders to Affluent, Health-Conscious Foodies

Having recently joined the Cult of Vitamix, I enjoyed this piece in BusinessWeek on the company that makes these awesome machines. Although I wasn’t the one driving this particular purchase, this pretty much sums up my burgeoning relationship with it:

For all its appeal to celebrity chefs and extreme athletes, a Vitamix is tailor-made for the semi-enlightened male vaguely inclined toward better nutrition yet still rooted in his natural state of couch-bound torpor.

On a somewhat related note, it also makes a mean whisky sour.

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